Proposal for Disney Bookmarks

Wildphi would like to produce uniquely designed bookmarks for the Disney companies.

Key Notes:

• Can put these in baskets by the checkout stands. These are low cost items that people would buy like keychains, buttons, etc. to give to their friends when they get home. They will also buy them for themselves as a momento of their experience.

• Can put them near journals or books that are being sold.

• Can sell them individually but can also develop packages of 5 or 10 focused on a single experience, park or theme.

• For example, a whole series can be created with the Disney Princesses or with Animal Kingdom animals or Hollywood Studio shows, etc.

• Can specialize them by the different Disney parks in Hong Kong, Tokyo, Shanghai, Hawaii and Paris.

• Currently, the design is the same on the front and back sides of each bookmark, but could put information on the back side of each.

• For example, if we did a Living with the Land series, we could put information about each plant or bug on the back - like where it is grown or found, is it at risk for extinction, products it is used for, how it fits in the environment process, etc.

• Could also make refrigerator magnets or buttons from the same designs.